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Enhancing Polar Cruising: Redesigning Antarctica21’s Digital Experience
Client
Antarctica21
Services
Webflow Development
Wized Development
Xano Backend
Wized Development
Xano Backend
Industry
Travel & Tourism
How a Website Redesign & Booking Flow Lead to Increased Conversions.
Technology
Webflow
Wized
Xano
Loops
Hubspot
About Antarctica21
The Mission
Antarctica21 offers sustainable, boutique expeditions to Antarctica through an innovative fly-and-cruise model. With a focus on small groups, conservation, and research, their mission is to deliver exclusive travel experiences while protecting polar ecosystems.
The Challenge
The existing website and booking flow lacked intuitive navigation and didn’t reflect Antarctica21’s premium brand. The outdated experience made it difficult for users to explore expeditions & make reservation, holding back the digital efforts.
The Solution
We rebuilt Antarctica21’s website and booking experience with a focus on conversion optimisation and UX. We restructured the site architecture to enhance navigation and simplified the booking process. The website was migrated from WordPress to Webflow to give the team a more intuitive, flexible CMS. Wized and Xano to powered the custom booking logic.
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The Impact
The new website delivered a smoother booking experience, reduced friction, and improved conversion. With custom filters, a cabin picker, streamlined pricing logic, and full CMS control, the A21 team can now manage their content with ease while offering a seamless experience to their customers.
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Services
Webflow Development
SEO Optimisation
GSAP Animations
Lottie Animations
Features
Animation & Interactivity
CMS Integration
Property Manager Directory (pSEO)
Lead Generation
Webflow Development
Dynamic Booking System
Fully integrated with RezMagic to show current availability, manage inventory, and handle bookings seamlessly.
Rules-Based Pricing & Discounts
Custom logic that auto-applies pricing, discounts, or promotions based on user type or booking date.
Property Manager Directory (pSEO)
A dynamic property manager directory boosts SEO and helps property owners find managers by country, state, and city, improving accessibility and visibility.
CMS Integration
We built an automated workflow linking Airtable and Webflow CMS for seamless page creation:
Lead Generation
The directory also serves as a lead generation tool, allowing HostAI to connect with property managers by offering leads upfront.
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