How Antarctica21 saved $1 Million in online sales with a website redesign.

Technology

Webflow

Wized

Xano

Loops

Hubspot

Zapier

Client

Antarctica21

Services

Webflow Development
Wized Development
Xano Backend

Industry

Travel & Tourism

About Antarctica21

Antarctica21 is a pioneer in boutique air-and-cruise expeditions to Antarctica. Their mission is to offer exclusive, once-in-a-lifetime travel experiences while ensuring polar ecosystem safety and premium service at every touchpoint, from online research to final booking.

Two smartphones displaying Antarctica21 travel website pages with Patagonia & Chilean Fjords highlights and a tour booking for Sep 15-23, 2025, in Puerto Montt, Chile.

Group of penguins resting on rocky terrain with snow-covered mountains and icy water in the background.

The Challenge

Despite offering world-class expeditions, their digital presence wasn’t keeping pace. The WordPress site was slow, buggy, and difficult to maintain. More importantly, their existing booking engine, RezMagic, created a fragmented and outdated booking experience that caused users to drop off before completing their bookings.

Website layouts showcasing Antarctic expedition cruises with images of icebergs, wildlife, explorers, and ships.

The Process

We rebuilt Antarctica21’s website and booking system with a focus on performance and user flow. We restructured the site architecture to enhance navigation and simplified the booking process. The website was migrated from WordPress to Webflow to give the team a more intuitive, scalable CMS. Wized and Xano to powered the custom booking logic.

Wireframe layout with sections for Destination Highlights, Extra Services, Antarctic Adventure details, Services & Amenities, Classic Antarctica Air-Cruise, and Adventure Activities.

Nexus Formula

Custom Front-End, Backend with full CMS sync

Webflow

Wized

Xano

Loops

Hubspot

Our first step was a full audit of their booking flow and UX map. Once we uncovered the core issues, we laid out our formula to fix the issue.

Highly Fragmented Journey

Users navigated through 60 disconnected screens with duplicated steps, unclear branching and high cognitive load.

Grid of 30 rounded square cards with a 'Before' label, some cards in the lower rows are fading out.

Blank keyboard layout labeled 'Before' with empty key shapes in light gray.

Condensed, Clear Intentional

The entire booking expeirence has been restructured into 3 simple steps.

Users now complete their journey without confusion, backtracking, or unnecessary decisions.

Website interface showing the 'Find Your Expedition' search results for Antarctic air-cruise trips.

Website interface showing search results for Antarctic expeditions with details like dates, location, and booking options.

Step 1

Migrate the entire website from WordPress to Webflow with a new redesign.

Side-by-side comparison of a website before and after redesign, highlighting improvements in video load speed, clearer calls to action, modern design, balanced content layout, and reduced information overload.

Comparison of website redesign showing before and after versions with improved video load, clearer CTAs, modern design, and balanced visuals and content.

Step 2

Build the backend architecture with Xano database and API strategy.

Step 3

Redesign the UX for the expedition finder, cabin picker, and booking logic.

Ship deck plan showing Bridge Deck and Upper Deck cabin layout with labeled rooms, cabin categories legend, and a blue button to go back to expedition selection.

Ship deck layout showing Bridge Deck with lounge, gym, library and cabins 401-416, and Upper Deck with dining room, buffet, office, and cabins 304-321 highlighted in different colors representing cabin categories.

Step 4

Develop the frontend using Wized, Webflow, and GSAP animations

Webflow

Wized

GSAP

Step 5

Build a custom app that syncs Webflow CMS collections with the Xano database

Step 6

Launch the system after thorough stress testing, routing setup, and performance optimization

Tablet screen displaying a booking page for a Classic Antarctica Air-Cruise with options to request a journey proposal or book online and trip details including dates, cabin selection, and total price.

Tablet screen displaying Classic Antarctica Air-Cruise booking options and trip details including dates, guests, cabin selection, and total price.

Behind this smooth user experience was over 100 hours of development, testing, and systems engineering. At the top of it, we also reinforced the backend with 3-layer spam protection, Zapier routing, Cloudflare Stream videos, and transactional email loops.

to route emails to team

for transactional emails

for fast video loading

Workflow diagram showing a booking form sending data via Zapier to Gmail, then to Loops, distributing to three users and triggering a Cloudflare Stream video.

The Result

The new Antarctica21 website and booking system transformed how guests explore and book expeditions. What was once slow, confusing, and outdated is now fast, intuitive, visually premium, and easy for the A21 team to manage internally.

Seamless booking flow with real-time availability and in-built pricing logic
A21 team can now edit 100s of cabin records with zero risk
Automated lead routing to relevant departments improved operational efficiency
Faster page loads and smoother UI boosted user satisfaction
Real-time expedition loads (<200ms) and reduced API latency
Scalable infrastructure allows A21 to expand without relying on developers

Page-speed score pre-scripts

30 Min

Every cabin auto-syncs its data

Numerous flat and rounded icebergs floating in deep blue Arctic ocean water under a clear sky.

Child in blue winter coat, life jacket, and black cap giving a thumbs-up with snowy water and a ship in the background.

How Antarctica21 saved $1 Million in online sales with a website redesign.

About Antarctica21

Nexus Formula

The Result

Become the next success story