Driving Sustainable IT Forward: Econyx Rebrand and Website Redesign
Client
Econyx
Services
Branding
Web Design
Webflow Development
Web Design
Webflow Development
Industry
IT & Sustainability
How a Strategic Rebrand and Eco-Focused Website Elevated Econyx in Sustainable IT Asset Management
Technology
Webflow
Figma
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About Econyx
The Mission
To position Econyx’s as a market leader in sustainable IT asset management, promoting reuse, refurbishment, and resource efficiency. By aligning profitability with sustainability, they enable businesses to manage IT assets responsibly while contributing to a greener future.
The Challenge
Prior to this project Econyx was called Qualified Remarketing, a brand that didn’t reflect their evolution into a sustainability-driven leader in IT asset management. The existing online presence failed to communicate their eco-friendly approach or the full scope of their services. The challenge was to modernise the brand while maintaining a professional, established look that would appeal to businesses seeking sustainable forward-thinking IT solutions
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The Solution
A complete
rebrand
through a
comprehensive
discovery
session,
delivering a
new
visual identity
logo
and
website
that
aligned
with
their
sustainability
mission.
The
redesigned
website
clearly
highlighted
their
eco-friendly
focus
and
services
while
balancing a
dynamic,
forward-thinking design
with a
professional tone
to
appeal to
IT managers.
This
cohesive
brand
experience
reinforced
Econyx’s
leadership in
sustainable
IT asset
management,
giving the
brand a
modern
feel
while
maintaining
its
trusted
expertise.
The Impact
The rebrand and website redesign significantly improved Econyx’s engagement with businesses. The site now clearly reflects their eco-friendly mission, improving both user experience and accessibility aligning the brand with sustainability, the redesign sparked increased interest, establishing Econyx as a trusted go-to partner in sustainable IT.
Services
Discovery & Strategy
Branding
Interface Design
Webflow Development
Features
Localization
Ultra-High Performance
Dynamic Forms
Interactive Impact Map
Rebranding
The rebrand transformed Econyx’s visual identity with a new logo and modern design elements, reflecting their sustainability mission and positioning them as a market leader in IT asset management.
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Website Redesign
The website redesign optimised the user experience with a sleek, intuitive interface, highlighting Econyx’s eco-friendly approach and making it effortless for visitors to engage with their solutions.
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World Map
Originally designed as a 3D globe, we switched to a flat design for a quicker overview of Econyx’s global sustainability efforts. This made it easier for users to see where trees were planted without waiting for the globe to rotate.
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Sustainability Focus
The site’s eco-friendly design elements emphasised Econyx’s commitment to sustainability, seamlessly integrating their green initiatives into the user experience while reinforcing their brand values.
Localisation
The website can be translated to Dutch, this is easily managed using Webflows localization features.
High Performance
The rebrand transformed Econyx’s visual identity with a new logo and modern design elements, reflecting their sustainability mission and positioning them as a market leader in IT asset management.
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