Revolutionising Observability: Modernising the Edge Delta Website
Client
Edge Delta
Services
Web Design
Webflow Development
Webflow Development
Industry
Software
How a Redesigned Website Elevated Brand Presence and Shortened Sales Cycles.
Technology
Webflow
Hubspot
Figma
Jitter
LottieFiles
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About Edge Delta
The Mission
To set the industry standard for organisations managing massive observability and security data through high-tech telemetry pipelines. Edge Delta simplifies data management with efficient solutions that provide full visibility and control—eliminating the need to prioritise which data to monitor. By offering real-time insights, they transform observability across industries.
The Challenge
Migrating between observability partners is a daunting endeavour, requiring prospects to feel the transition is safe and worthwhile. The existing website didn’t effectively showcase the brand’s high-tech capabilities or the caliber of its solutions, limiting its ability to engage enterprise visitors. Additionally, the design lacked visual and stakeholder alignment, resulting to inconsistencies in the look & feel.
The Solution
We
built
a
website
that
reflects
the
standard
of
Edge
Delta’s
solutions
and
aligns
with
their
position
as
an
industry leader.
Through
a
facilitated
workshop
with
Edge
Delta,
we
defined
a
clear
brand direction
and
vision,
enabling
us
to
transform
their
brand’s
aesthetic
and
the
website’s
digital
experience.
By
simplifying
how
real-time
data
observability
was
presented,
the
redesign
made
their
value clearer to visitors
The
result
was a
modern,
memorable
website
that
elevated the brand
and
matched
the
level of
sophistication
their
company
represents.
The Impact
The redesigned website delivered a cohesive and structured experience, aligning stakeholders and improving communication. It provided a more intuitive platform that improved visitor engagement and increased conversions. With flexible templates & Webflow’s powerful CMS, the Edge Delta team can now easily update the site, ensuring it stays dynamic and adaptable to their needs.
Services
Discovery & Strategy
Branding
Interface Design
Webflow Development
Deliverables
SEO Optimisation
CMS Implementation
HR System integration
Page Templates
Slide Deck Template
Globalised Class System
Art Directions
We created three artboards to explore different visuals, testing themes and colours. After refining the concepts, we merged two artboards to finalise a design direction that resonated with everyone, ensuring visual alignment.
Website Redesign
The redesign focused on creating a modern, unique, and tech-forward experience that improved clarity and user engagement. Aligned with Edge Delta’s dark-mode product, the site achieved a cohesive look, balancing futuristic visuals with a professional tone to communicate innovation and reliability.
Web Style Guide
Edge Delta’s new Webflow style guide ensures cohesive branding across all pages. This living document allows the team to maintain brand integrity and make updates as the brand evolves.
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Innovative Design
Clean lines, gradients, and modern typography were paired with clear, classic design principles, ensuring the site looked cutting-edge while maintaining trust and authority.
Flexible Templates
We built flexible Webflow page templates that allow for easy content updates, providing Edge Delta with a adaptable solution for ongoing adjustments without affecting the site's structure.
A Robust Content Management System
Edge Delta’s team can easily add & edit content to the website through Webflow’s powerful CMS.
Ongoing Work
We are continuously working with Edge Delta to iterate on the design, refining features and visuals as they grow and evolve.
