Brand & Website for a Post-Merger Integration Firm

Client

PMI Stack

Services

Branding, Web Design, Web Development

Industry

M&A / Post-Merger Integration Services

Technology

Webflow

Figma

Laptop displaying PMI Stack website with text about roll-ups and system integration on a dark background.

About PMI Stack

The Brief

PMI Stack helps roll-ups and serial acquirers unify systems after acquisitions. CRM consolidation, data migration, ERP unification - the messy technical work that happens after the deal closes.

The Challenge

The M&A and PMI consulting space is notoriously dull. Serious suits, dense whitepapers, corporate jargon. PMI Stack wanted to stand out as modern and execution-focused - not just another consultancy delivering PowerPoint decks.

Content Strategy

We used the StoryBrand framework to map the user journey - positioning PMI Stack's customer as the hero facing a clear problem (integration chaos), with PMI Stack as the guide offering a path forward.

Website page about integration challenges, priorities, and technical expertise for roll-ups post-acquisition.

Key Challenge

Writing for two audiences simultaneously. A Group CEO thinks about board reporting and operational risk. A Head of Integration thinks about data mapping and system architecture. The messaging needed to work for both.

Text says integration is messy, risky, and stressful with icons and captions about M&A bottlenecks and finance black box.

Four white cards on dark orange gradient background listing M&A challenges with abstract icons.

Visual Identity

The Concept

Mesh gradients as a metaphor for unification - separate elements blending into one. This reflects what PMI Stack does: bringing disparate systems, data, and workflows together.

Colorful vertical color bars with the text From Fragmentation to Flow in white font.

Color & Typography

We chose orange to signal energy and forward momentum. PMI Stack doesn’t just advise. They execute.

A serif typeface is used for headings to convey authority andcredibility, while a modern sans-serif ensures body text remains clear and highly readable.

Text sample showing Hedvig Letters Serif font with uppercase and lowercase AaBb letters.

Typography sample showing the word Inter and letters AaBb in large and small sizes on a light background.

Five color blocks labeled Voltage Flame, Pulse Purple, Void Black, Feather White, and White with hex codes.

Abstract Shapes Over Icons

A deliberate design choice. Standard icons made the site feel like a generic SaaS product. Custom abstract shapes - like the converging lines and layered geometric forms - feel sophisticated and unique while reinforcing the "bringing things together" theme.

Logo Design

The Concept

The logo went through multiple rounds before landing on the final mark: a square split down the middle, symbolising two elements becoming one.

Orange geometric shape resembling two interlocked parallelograms on a light background with dashed grid lines.

Web browser tab showing PM! Stack website URL with a gradient background in shades of purple and brown.

Website Build

We designed and developed the Homepage, Contact page, Blog index, Blog template, and eBook landing page (lead magnet) in 5 days using Webflow, focusing on performance and conversion.

Website screens showing integration playbook, technical mastery content, and ERP consolidation guide pages.

Button labeled 'Book a Call' with design dimensions 48 by 80 units.

Smartphone screen showing PMI Stack website offering post-merger integration services with call booking.

Lead Capture Popup

A timed popup promoting the free playbook on every page, with cookie-based suppression so returning visitors aren't shown it again for 30 days. Non-intrusive, but effective.

The Playbook

A 70+ page eBook designed to establish authority and capture leads. 8 chapters covering everything from choosing integration levels to the first 100 days post-acquisition. Built from interviews with 20+ roll-up operators.

Full brand treatment throughout - custom charts, visual frameworks, consistent typography.

Cover of The Roll-Up Integration Playbook by PMI Stack with a colorful orange, pink, and blue gradient design.

Open book showing Chapter 5 titled The First 100 Days with migration sequencing and parallel running text and diagram.

Distribution

Website drives 65% conversions as the primary lead magnet, while Amazon Kindle expands reach and builds credibility beyond core traffic.

Content Marketing Engine

Each chapter was repurposed into a standalone blog article, interlinked to create an SEO content hub. This gave the site 8 pieces of in-depth content from day one.