How a Website Redesign Helped Sicura Gain Enterprise-Level Conversions and Showcase $2.4M+ in Client's Savings.
Brand Positioning
UX/UI Strategy
DevSecOps
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About Sicura
This made it difficult for engineers and IT leaders to quickly grasp its value. Combined with an outdated design and a hard-to-manage backend, the site struggled to convert and didn’t reflect Sicura’s enterprise credibility.
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We led Sicura through a 3-hour discovery workshop that aligned all key stakeholders from the CEO to the CTO on the company's identity, ideal customer profiles, and strategic positioning.
From there, our team began auditing the sitemap and designing homepage concepts in Figma, creating a seamless flow between deep technical details and clear product value. After all, the new website needed to resonate with. After all, the new website needed to resonate with two key personas: senior engineers and executives.
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Redesign to Position Sicura as the #1 Industry Leader
Simplified the entire information architecture so visitors instantly understand What Sicura does → How it works → Why it matters. Surfaced enterprise proof (IBM, U.S. Army, Federal Agencies) above the fold.
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Design Direction
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Simplified User Flow for Low Bounce Rate
Optimized site architecture and added dual CTAs (“Book a Demo” / “Try Sicura”) to convert traffic into trial requests.
Visualized Sicura’s Technical Expertise on One Screen
Built a visual compliance flow connecting STIG, NIST, and CIS frameworks, showcasing Sicura’s automation logic in a single, interactive view.
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Built a 3-Click CMS That Gives Marketing Full Control
The Result
A clean, high-performing, and conversion-driven website that finally matches Sicura’s enterprise impact, with $2.4M+ in client savings, faster marketing workflows, and a strong position as the industry leader in Security Control Management.
- Zero Developer Tickets Post-Launch. The new CMS enables Sicura’s team to publish content in just a few minutes with three simple clicks.
- Unified visuals, authority-driven messaging, and enterprise-grade UX repositioned Sicura as the #1 category pioneer.
- High-speed performance supporting enterprise compliance and security needs.
- Two-persona UX. The new website speaks to both engineers (for depth) and executives (for ROI).
- Illustrative technical storytelling using glowing flows and secure metaphors.
- Structured Resources Hub that drives more engagement and builds client trust.
