Designed to Convert: Building We Do Follow-Up’s New Brand and Website

Technology
Webflow
Figma
Client
We Do Follow Up
Services
Branding
Web Design
Webflow Development
Industry
B2B Sales Support

About We Do Follow Up

The Mission

To set a new standard for how small and midsize teams handle sales follow-ups, turning overlooked quotes into real opportunities. We Do Follow Up simplifies the follow-up process, helping businesses convert faster, stay consistent, and grow with clarity. By combining systematic outreach with clear insights, they empower teams to close more deals without adding to their workload.

The Challenge

We Do Follow-Up launched with a strong concept but no brand or digital presence. As a new kind of service in a crowded B2B space, they needed a brand and message that made follow-ups feel essential, not like an afterthought. The challenge was to make their offer instantly clear, with a focused identity that felt confident and approachable.

Logo with the text 'we do follow up' in white on a black background with three small ascending orange bars above the text.
Two smartphones displaying a lead conversion service website with headlines explaining why leads didn't convert and how to get results in three simple steps.
Website knowledge base page titled 'Get Smarter With Every Follow-Up' featuring an article on 'How to Convert Cold Leads in 3 Steps' with a black and white photo of a man wearing glasses talking on the phone behind computer monitors.
The Solution

We led a full discovery process to define the brand’s positioning, tone, and structure. From there, we developed a new visual identity, logo, and website that reflect We Do Follow-Up’s direct, results-driven approach. The design is confident and minimal, with a clear layout that makes their service easy to grasp. The result: a brand and site built to convert, standing out in a noisy B2B space.

Website page titled 'Guilty About Your Follow-Ups? We Help Revive Dead Leads' with statistics about follow-ups and an image of a person gesturing towards laptops, alongside a sidebar showing a call center with two people using headsets.
The Impact

The rebrand gave We Do Follow-Up a clear market position and the tools to confidently launch and scale. The new identity cuts through typical B2B clutter with a direct, unmistakable presence. The site not only communicates their service with clarity, it actively drives action. With a brand that now matches the strength of their offer, We Do Follow-Up is equipped to grow, convert, and lead in their space.

Collage of business website sections featuring team photos, lead management strategies, and client testimonials.
Logo & Visual Identity
We created a full visual identity, logo, colour palette, typography, and layout rules. It’s modern, grounded, and easy to apply across platforms.
Black and white squares with text and icons: 'we do follow up' logo on black, 'OUR SERVICES Do You Know Why Your Leads Didn't Convert?' on white, three ascending orange bars on white, sound and rewind icons on white, and Poppins typography with glyph examples on orange background.
Webpage section titled 'Our Proven Lead Revival Solutions' with a focus on 'The Past' package offering lead re-engagement insights and pricing for 100, 500, and 1000 leads in DKK.
Designed to Convert
The site is built around clarity and conversion: clear navigation, strong headlines, simple explanations, and CTAs that drive action.
Responsive Design
Fully optimised for mobile, tablet, and desktop—ensuring a smooth experience across all devices.
Two smartphones displaying a website for We Do Follow Up, featuring a team introduction and a story about turning lost leads into smart sales decisions.
Knowledge Base
We designed a dedicated space for blog posts, guides, and articles, a central hub to share knowledge and build trust.
Website pages showing an article titled 'How to Convert Cold Leads in 3 Steps' with a photo of a man talking on the phone in an office.Website pages showing an article titled 'How to Convert Cold Leads in 3 Steps' with a photo of a man talking on the phone in an office.

“We got presented with two VC companies that really found our concept and the way we look, the way we present things. They actually wanted to have a meeting with us, and I'm quite sure if we just had an average AI web page we wouldn't have been able to do that.”

Henning Emil Olesen
Founder, CEO at WDFU