Will Buy Any Stock
Will Buy Any Stock are part of Europe's largest excess wholesale stock buyers. Operating in 73 countries and with sustainability being at the core of the business it was time to create a division to further develop the positive enviromental impact.
Will Buy Any Stock specialises in re-homing or disposing of unwanted stock. As part of Tap Europe (the largest excess stock buying conglomerate in Europe), maintaining their position as award-winning market leaders and increasing their impact were two important pillars of our project. We also needed to highlight their commitment to sustainability, a key value at the heart of the brand.
We partnered up with the WEEE directive to develop a sister brand dedicated to the further development of their environmentally conscious abilities across the board. In addition, it supports their mission to reduce the negative effects of incorrect disposal or wasted stock.
Nexus Creative helped WBAS with its brand strategy, visual identity, and curation of a complete online digital experience. With a user-centric approach at the heart of every decision in our process, we were able to create a website with a conversion rate over 7x higher than all of their sister brands offering similar services.
The launch of the new brand couldn't have gone any better, from the get-go there were obvious improvements across the board. The below figures are in comparison to their sister brand offering similar services.
From the client
What did you find most impressive or unique about Nexus Creative?
Their ability to transform a company. Their eye for efficiency and deep understanding of how a successful business should run were all impressive. The fact we are situated within a niche industry that can be complex, the company took time to understand exactly who we are and what we need.